Beauty Without Cruelty hair care and styling products provide the perfect combination of botanical herbs, pro-vitamins and natural plant proteins for healthy, vibrant hair. These all-natural formulas are made with pure essential oils from flowers, herbs & spices. The remarkable benefits of aromatherapy work synergistically to balance and beautify your skin and hair. NO ANIMAL TESTING - NO ANIMAL INGREDIENTS - SINCE 1963

Beauty Without Cruelty cosmetics was founded in England over 20 years ago by trustees of the BWC Charitable Trust, an animal welfare organization with a business philosophy that is 100% vegetarian and 100% natural. BWC is the leading name in intelligent, responsible and compassionate beauty care. Beauty Without Cruelty is truly the company that cares about you!